Cookie Statement Cerba Research

Last modified: 23-August-2024

This is Cerba Research NV’s cookie statement (hereinafter “Cerba Research,” “we,” or “us”). In it, we explain which cookies and similar techniques we use on www.cerbaresearch.com and why. For convenience, cookies and similar techniques are referred to collectively below as “cookies.”

Modifications

We may modify this cookie statement from time to time. The most recent version can be found on this website. At the top, you can see when this statement was last modified. We advise you to consult this statement regularly to be aware of any relevant changes.

What cookies do we use and why?

Necessary Cookies

Name	Provider/Third Party	Purpose	Type
li_gc	LinkedIn	Stores the user’s cookie consent state for the current domain	Functional
test_cookie	Google	Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.	Analytics
visitor_id#-hash [x3]	Pardot	Used to encrypt and contain visitor data. This is necessary for the security of the user data.	Analytics
1.gif	Cookiebot	Used to count the number of sessions to the website, necessary for optimizing CMP product delivery.	Analytics
CookieConsent [x3]	Cookiebot	Stores the user’s cookie consent state for the current domain	Analytics
rc::c and rc::a	Salesforce/Pardot	This cookie is used to distinguish between humans and bots.	Analytics
webeo_visit	Webeo	N/A	Analytics
t3D, tADe, tADu, tAE, tC, tMQ, tnsApp, tPL, tTDe, tTDu, tTE, tTf, wordpress_test_cookie	Cerba Research	This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.	Analytics

Name

Provider/Third Party	LinkedIn
Purpose	Stores the user’s cookie consent state for the current domain
Type	Functional

Name

Provider/Third Party	Google
Purpose	Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.
Type	Analytics

Name

Provider/Third Party	Pardot
Purpose	Used to encrypt and contain visitor data. This is necessary for the security of the user data.
Type	Analytics

Name

Provider/Third Party	Cookiebot
Purpose	Used to count the number of sessions to the website, necessary for optimizing CMP product delivery.
Type	Analytics

Name

Provider/Third Party	Cookiebot
Purpose	Stores the user’s cookie consent state for the current domain
Type	Analytics

Name

Provider/Third Party	Salesforce/Pardot
Purpose	This cookie is used to distinguish between humans and bots.
Type	Analytics

Name

Provider/Third Party	Webeo
Purpose	N/A
Type	Analytics

Name

Provider/Third Party	Cerba Research
Purpose	This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.
Type	Analytics

Marketing Cookies

Name	Provider/Third Party	Purpose	Type
visitor_idXXX	Pardot	Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.	Marketing
IDE	Google	Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.	Analytics
pagead/landing	Google	Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement.	Analytics
pagead/1p-conversion/#/	Google	Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement.	Analytics
lpv#	Pardot	Used in context with behavioral tracking by the website. The cookie registers the user’s behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open.	Marketing

Name

Provider/Third Party	Pardot
Purpose	Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.
Type	Marketing

Name

Provider/Third Party	Google
Purpose	Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
Type	Analytics

Name

Provider/Third Party	Google
Purpose	Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement.
Type	Analytics

Name

Provider/Third Party	Google
Purpose	Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement.
Type	Analytics

Name

Provider/Third Party	Pardot
Purpose	Used in context with behavioral tracking by the website. The cookie registers the user’s behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open.
Type	Marketing

Statistics Cookies

Name	Provider / Third Party	Purpose	Type
MUID	Bing/Microsfoft	” Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.”	Advertisement
_ga_, _ga, _gcl_au, _gid, _gat_UA-, _ga_#, _gat and collect	Google	Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness, generate statistical data on how the visitor uses the website. Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.	Analytics
_uetsid and _uetvid	Bing / Microsoft	Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences and contains the expiry-date for the cookie with corresponding name	Performance
track/pxl/	track/pxl/	Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.	Perfomance
Pardot	Salesforce/Pardot	Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.	Performance

Name

Provider / Third Party	Bing/Microsfoft
Purpose	” Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.”
Type	Advertisement

Name

Provider / Third Party	Google
Purpose	Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness, generate statistical data on how the visitor uses the website. Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.
Type	Analytics

Name

Provider / Third Party	Bing / Microsoft
Purpose	Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences and contains the expiry-date for the cookie with corresponding name
Type	Performance

Name

Provider / Third Party	track/pxl/
Purpose	Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.
Type	Perfomance

Name

Provider / Third Party	Salesforce/Pardot
Purpose	Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.
Type	Performance

Other Cookies

Name	Provider/Third Party	Type
li_sugr, bcookie, bscookie, ln_or, AnalyticsSyncHistory, lidc, UserMatchHistory, __cf_bm, isVisitConverted	LinkedIn	Advertisements, Analytics, Functiional

Name

Provider/Third Party	LinkedIn
Type	Advertisements, Analytics, Functiional